I am constantly managing a social media campaign for my sorority as I am the VP of Marketing. Thus, I run our TikTok, Instagram, and Website. In order to promote our values, the girls, and what we do, I have to stay up to date on trends and what this age demographic would like to see. Not only do I have to manage this account, I have specifically worked with a brand in order to campaign their product. I worked earlier in the summer with Proper Wild, in order to promote their wellness shots. I made sure to follow along with any prompts they provided me with, while also scouring for latest trends, sounds, and media for a week before the release of the videos in order to target specific audiences.

I stay updated with the latest trends by actively engaging with a mix of media platforms and their specific trend tools. I follow social media experts and trends setters on many platforms such as TikTok, Instagram, and Pinterest in order to get the whole array of popular topics. By continuously shifting through different media outlets like this, it allows me to get the perspective from all groups of people in regards to trending content. I also pay close attention to trending audios, content creator insights on TikTok, and specific people who are blowing up at this time. I think the most important thing to do when staying updated with trends and content is being an active consumer and creator myself, to help me understand what resonates in real time and adapt quickly.

Yes! I had a past job working at a jewelry making company where I had to use customer engagement in hopes people would come spend time making jewelry. Although it was a short period of time, I learned a lot from this job. Learning how to interact with customers and learning their preferences is vastly important. Giving options, describing the experience, and adding personality is essential to sales. ive learned that the first step is understanding the customer and their preferences, attitudes, and needs followed by product knowledge. Knowledge of the brand and pitch ideas is required to ensure confident communication between customers and why that product would be good for them!