One idea to generate buzz and attendance for Peacock events surrounding the Big Ten games before the first kickoff could be to organize a "Big Ten Fan Fest and Tailgate Experience." This immersive event would combine the excitement of college football with interactive activities, entertainment, and exclusive perks to attract fans and create a memorable pre-game atmosphere. Here's how it could work: Interactive Zones: Set up interactive zones that offer fans a chance to test their football skills, such as a quarterback accuracy challenge, a field goal kicking station, and a vertical jump measurement. These activities would engage fans and create a fun and competitive atmosphere. Team Spirit Stations: Create designated areas for each Big Ten team, complete with team merchandise, face painting, and photo opportunities with team mascots. This will help foster team spirit and create a vibrant and colorful environment. Live Music and Entertainment: Book popular local bands or artists to perform live music throughout the event. This adds to the festive atmosphere and appeals to a wider audience beyond just football enthusiasts. Celebrity Appearances: Invite former Big Ten players, coaches, and local sports personalities for autograph sessions and meet-and-greet opportunities. Their presence would attract fans and provide a unique opportunity for attendees to interact with their football idols. Food Trucks and Tailgate Cuisine: Curate a selection of food trucks offering a variety of tailgate favorites, along with regional specialties from each Big Ten school's region. This would enhance the overall experience and offer fans a taste of different culinary traditions. Exclusive Giveaways: Offer exclusive event-branded merchandise or limited-edition collectibles to the first attendees or those who participate in specific activities. This can create a sense of urgency and encourage early arrival. Interactive Social Media Opportunities: Design interactive installations that encourage attendees to share their experiences on social media platforms using a designated event hashtag. This would help generate online buzz and reach a broader audience. Virtual Reality (VR) Experience: Set up VR stations where fans can virtually experience being on the field during a game, providing an immersive taste of the action. This tech-savvy element would attract both tech enthusiasts and football fans. Big Screen Viewing Area: Install large screens to broadcast previous memorable Big Ten game highlights, creating a sense of nostalgia and excitement for the upcoming matchups. Fan Contests and Prizes: Organize fan contests, such as best-dressed fan, loudest cheer, or most creative sign. Award prizes such as tickets to the upcoming games or even a chance to be part of the on-field festivities. By combining interactive experiences, entertainment, team spirit, and engaging activities, this "Big Ten Fan Fest and Tailgate Experience" would generate buzz, create a sense of community, and encourage attendance at Peacock events leading up to the Big Ten games' first kickoff.

Identify Key Campus Locations: Begin by identifying key locations on campus where you can reach a diverse group of students. Consider high-traffic areas such as student centers, dormitories, libraries, gyms, and cafeterias. Form a Street Team: Recruit a team of enthusiastic and outgoing students who are passionate about skincare and can effectively promote the Aquaphor products. This team will be responsible for distribution and engaging with fellow students. Create Engaging Content: Develop visually appealing and informative content about Aquaphor and its products. This content can include posters, flyers, and social media graphics showcasing the benefits and uses of Aquaphor products. Host an Awareness Event: Organize an awareness event where students can learn about the importance of skincare and how Aquaphor can benefit them. This event can feature interactive demonstrations, product sampling, and educational presentations. Collaborate with Student Organizations: Partner with relevant student organizations such as health clubs, beauty clubs, or medical associations to spread the word about Aquaphor. They can help promote the products within their networks. Utilize Social Media: Leverage the power of social media to reach a broader audience. Encourage students to share their experiences with Aquaphor using a branded hashtag. Run online contests or giveaways to create excitement and engagement. Offer Product Samples: Distribute free samples of Aquaphor products to students at designated locations. Samples can be placed in branded gift bags or handed out individually with informational cards. Host a Skincare Workshop: Organize a skincare workshop or seminar in collaboration with a campus wellness center or a skincare expert. This can be a hands-on session where students learn how to incorporate Aquaphor products into their skincare routine. Encourage Word-of-Mouth Marketing: Encourage recipients of the Aquaphor products to share their experiences with their friends and peers. Word-of-mouth marketing can be a powerful tool for spreading awareness. Measure and Evaluate: Track the impact of the marketing efforts by measuring the increase in brand awareness, social media engagement, and sales (if applicable). Use this data to refine future marketing strategies. Follow Up and Sustain Engagement: Maintain engagement with students beyond the initial distribution. Send out follow-up emails with skincare tips, exclusive offers, and updates on new products to keep the interest alive. By strategically distributing the 300 Aquaphor products and engaging the campus community through various channels, you can effectively get the word out and foster a positive perception of the brand within the campus community.