When creating content, I typically film using my iPhone because it allows me to capture high-quality video while staying flexible when filming on the go. For editing, I usually use apps like CapCut and the built-in editing tools on TikTok and Instagram to add quick cuts, captions, and trending sounds. I like these tools because they make it easy to create content that feels native to the platform while keeping the videos engaging and fast-paced. I also pay attention to lighting, camera angles, and clean visuals to make sure the final content looks polished while still feeling authentic and relatable.

One brand I think is doing a great job on social media right now is Olipop. Their content feels very natural to platforms like TikTok and Instagram because they mix lifestyle content, humor, and creator partnerships instead of just posting traditional ads. They often show the product in everyday moments and use relatable scenarios that make the brand feel fun and approachable. I also think they do a great job encouraging creators to share their own authentic experiences with the product, which helps the content feel more genuine and engaging to viewers.

One idea I would create is a “Hydration Swap” video where I ask students on campus what drink they normally have during the day (coffee, soda, energy drinks, etc.) and then have them try Better Than instead. I would capture their reactions, ask them to rate the taste, and see if they would switch. This format is engaging because viewers enjoy seeing authentic reactions and it introduces the product in a fun, relatable way.

Another idea would be a “College Day Hydration Check” video where I show quick clips of a busy day—going to class, walking to the gym, studying, and getting ready with friends—while highlighting how Better Than fits into those moments. This kind of lifestyle content feels authentic and relatable to students while naturally showcasing the product in a real routine.