One beauty brand that is killing its social strategy is Rare Beauty. Rare Beauty is sustainable, cruelty-free, and vegan, their products are always showcased on social media with great aesthetics and Selena Gomez (founder) is always exceptional at making tutorials and is notorious for having great reviews, her products are always sold out!

I LOVE Aquaphor because of the way it saved my skin. Recently this year I developed eczema around my eyelids, every day my eyelids would flake off dry skin, and it couldn't be covered with makeup or any type of moisturizing lotion because it would burn my skin and make it worse. I knew there were different types of products I could use to help but I wanted the dryness around my eyes to stop. I started applying Aquaphor in the morning and at night hoping that the dry skin would go away... and just like that it did. Within two weeks of putting the Aquaphor around my eyes, the dryness went away, I was no longer having eczema breakouts or dry skin flaking off! It was amazing, I have never felt so much relief in my life!

- Posting regular engaging content - Responding to followers - Use hashtags - Run giveaways and contests - Invite followers to give their opinions and be incorporated into social media posts