As a Poppi Campus Team leader, I would propose an immersive and interactive campus-wide event. The event would aim to bring the Poppi brand to life in a fun and engaging way, fostering a sense of community among college students. The event would showcase all of the unique Poppi flavors and then the students would be able to then sample and vote for their favorites! We can also have an activity where we provide students with blank cans and art supplies to create their custom Poppi can designs. The most creative designs could win Poppi merchandise or a supply of Poppi for a semester. Another idea would be a twist on beer pong "Poppi Pong". Teams compete for prizes, and the winning team gets a Poppi-themed trophy. We can also potentially fill the student study lounges with cold fresh Poppi cans to rehydrate, reset, and decompress! When we hand out Poppies we can encourage attendees to share their Poppi's on social media! By combining interactive activities, a vibrant theme, and social media engagement, we would not only promote the brand but also create a memorable and exciting experience for college students.

A recent brand collaboration that really resonated with college students is the partnership between Nike and Stranger Things. Nike released a line of shoes and apparel inspired by the show's 1980s aesthetic. This collaboration was popular among college students who are both fans of Stranger Things and are drawn to retro fashion. The partnership was promoted through social media campaigns and pop-up shops, further engaging college students and creating buzz around the collection. In addition to that, the limited edition nature of the collection created a sense of urgency and exclusivity, making it even more desirable to college students.