Yes, I used to sell my handmade crochet products online and at local pop-ups. I learned how important it is to present products well through clear photos, engaging descriptions, and storytelling about the creation process. It also taught me the value of building relationships with customers, because people are more likely to buy when they feel connected to you and your work.

My process starts with understanding the brand’s vibe and audience, then brainstorming concepts that feel both authentic and on-trend. I storyboard quick shot ideas, film with natural lighting when possible, and edit for a smooth, engaging flow. Most of my inspiration comes from scrolling TikTok/Instagram to spot trending sounds, formats, and storytelling styles, then putting my own spin on them so they feel fresh but still familiar to viewers.

I made a TikTok about my decision to decline Duke that reached 400k views and 40k likes. I think it resonated because it was authentic, tapped into a relatable life decision, and used a trending sound to boost reach. The mix of personal storytelling and timeliness made it highly shareable and sparked conversation in the comments.