To ensure Saint James Tea becomes a recognizable as well as loved brand on my campus, I would prioritize consistent, elevated visibility paired with authentic student engagement. I would host a pop-up at my university, where thousands of students cross each day, where Saint Tea is beautifully displayed alongside flavored syrups and branded straws that include its logo. Students can post and tag their customized tea, and when verified, can get a small branded sticker pack. This creates a fun, customizable experience that students want to stop and share. Adding on, by tying these moments into everyday campus life-study days, sorority events, and REACH club events, and by encouraging organic tagging as well as peer-to-peer sharing, Saint Tea would feel less like a product and more like a lifestyle others can personally connect with and forming Saint Tea as the next college staple around campuses.

I would encourage purchases of St.James Tea by creating lifestyle-driven content that shows how it fits naturally into students' everyday routines-study days, game days, GRWMs, and social events-while clearly linking where to purchase. On my social media platforms, I'd use Amazon storefront links,swipe-ups, and "link in bio" reminders for easy online purchasing, paired with captions such as "available now on Amazon". At the same time, I'd spotlight local store finds with short "St. James spotted" videos, tagging the location and encouraging followers to grab it nearby, which makes the brand feel available and campus-relevant. In addition,I would post a poll where my followers can engage by submitting where they are from, with the top locations, I can post the nearest place to purchase their Saint tea!

I would creatively introduce St.James to the campus community through curated pop-up moments that feel elevated yet approachable-think mini gifting moments and GRWM-style content at high-traffic campus events. As a member of the University of Illinois Urbana-Champaign sorority Phi Sigma Sigma, REACH, a premier social media club, and Polish club, I'd activate St.James through sorority events, content creation meetups, and community-focused gatherings, encouraging students to engage, share, and tag the brand that I already love! Through REACH social media club, I would create a simple and exciting incentive-based activation where members are encouraged to follow St.James socials to receive exclusive samples. In exchange, members would post and tag St.James, sharing their authentic first reactions and styling their drink into their everyday routines. With my sorority, we are always getting ready for events, and adding SaintTea would be perfect. We could have a GRWM featuring Saint tea and have a mini bar for spicing the tea up with syrups that pair well with their choice of tea, and include cute branded straws, and each girl could share her customized drink on socials. With Polish club, we are always having meetings and events, which is a perfect opportunity to share Saint tea with a community that celebrates diversity and inclusion. Handing out Saint samples during meetings/events would be ideal for getting everyone to try Saint tea and share their experience!