Emma
I’m an advertising major at Michigan State University, I love content creation, photo/ videography, and lifestyle/ fashion! I am in a sorority, as well as an intern for michigan state athletics, and own a small business!
About Me
Michigan State University
Class of 2025
East Lansing, MI, USA
Interests
Interview Questions
REEF Perfumes
Creative UGC Content Creator
Can you provide an example of a successful UGC content campaign you've led in the past?
As vice president and marketing for my sorority, I have led multiple campaigns, including distributing and marketing, various products, including Prada, beauty, olive & june nail polish and poppi.
REEF Perfumes
Creative UGC Content Creator
How do you approach translating brand essence into user-generated content?
I approach translating brand identity and essence into UGC by being authentic, but valuing quality and the ideals of the brand. I focus on matching their aesthetic to ensure it coincide with brand identity and the overall branding. I make sure that content is on brand and on trend while being something that can be used.
Passion Tree
Content Creator Committee
What type of content are you excited to create with our new mini-seltzers?