She/Her/Hers
Emma
I’m a Public Relations major who loves writing and working out in her free time!
I’m a Public Relations major who loves writing and working out in her free time!
About Me
Florida State University
Class of 2023
Tallahassee, FL, USA
Interests
Content writing
Social media
Working out
Interview Questions
Acceso Community
Engagement & Social Strategy Lead
What's the most important part of building a brand's digital strategy and community online?
Being genuine, and having a solid theme/branding/messaging. Own your brand and stick with the same authentic message. Following trends is great, but have your own unique content. Don't focus on selling your product or brand as much, and focus on connecting with your audience instead.
Yahoo
Content Strategist
What do you think most brands are doing wrong in regards to their content strategy?
They don't have an actual strategy or plan! You want your brand to have a cohesive image and goal in mind when you post. I also think brands should try to be more genuine. Post real content that does not always have the intention of making a sale.