Success for a social media account is all about aligning metrics with clear business goals. I define it by a mix of quantitative and qualitative factors: engagement rates (likes, comments, shares), follower growth, reach, and conversion actions like website clicks or sign-ups. But it’s not just numbers. Success also means building a loyal community that genuinely interacts with the brand and feels connected to the content. To measure this, I track KPIs through analytics tools native to each platform and supplement that with third-party tools for deeper insights. Regular performance reviews help me adjust strategies in real time to optimize content and keep hitting those goals. At the end of the day, success is sustainable growth and meaningful engagement that drives real-world results.

For my friend’s short film Faith is Missing, I managed a social media campaign that focused on emotional storytelling and audience engagement. We shared impactful clips, behind-the-scenes footage, and thoughtful captions that encouraged discussion around the film’s themes. Using targeted hashtags and collaborating with niche communities helped build buzz, resulting in strong viewer interaction and increased visibility. For my documentary promotion, I executed a professional campaign on LinkedIn that highlighted the research process, key interviews, and the documentary’s broader significance. By sharing insightful posts paired with compelling visuals and calls to action, I connected with industry professionals and expanded the project’s reach. The campaign’s success came from combining authentic storytelling with strategic platform use, driving meaningful engagement and credibility.

Staying ahead of social media trends is non-negotiable for a role like this. I actively monitor platforms like TikTok, Instagram, and LinkedIn daily, following key influencers, industry experts, and trend reports. I also use tools like Google Alerts and social listening software to catch emerging conversations early. Once a trend aligns with Wellnest Consulting’s brand values and audience, I quickly brainstorm creative ways to integrate it into our content strategy, whether that’s adapting a viral format, leveraging trending hashtags, or incorporating fresh visual styles, ensuring we stay relevant and engage our community effectively.