i have used chatGPT and gizmo

One of the most successful content campaigns I worked on was for my high school’s birthday celebration. I developed and led a TikTok campaign to increase awareness and engagement among students, alumni, and the wider community. I created short-form and engaging videos tailored trendy tiktok sounds and combining storytelling with visually appealing edits of students getting excited for the school's birthday (it included what the kids were most excited who they wanted to perform at the event etc). The result was over 10,000 views in a short period, which was a significant achievement for a school campaign with no paid promotion. Beyond just numbers, the campaign sparked conversations among alumni and students, generated excitement for the event, and strengthened the school’s online presence. This experience showed me how impactful creative, platform-specific content can be when it’s aligned with the audience’s interests.

i always make sure to first do my research on my target market, once i understand what they like, i create content that would be appealing too them and answer question they didn't even know they had. when selling a product you should know your audience well enough (through research) to be able to make videos which are engaging and relatable so that they feel like "oh this student is just like me" "maybe i should try this product because if it works for her it'll work for me "