Interview Questions
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UGC Content Committee
Name a brand you really like right now. Think of the one who is crushing social and why they stand out to you. Tell us why.
The brand that is standing out to me at this moment is Tarte cosmetics. Their recent brand trip to Dubai blew up on TikTok. Most of the publicity was addressing conspiracy around the trip while others were discussing the top influencers that went. Regardless of all the negative publicity this trip got, Tarte was still able to make a huge profit off this trip. Many of these influencers are also still using Tarte products which shows the consumer that the products are top quality.

