Emma
I am a recent college graduate with experience in marketing and advertisig. I bring a detail-oriented and results-driven approach to every project!
Endorsements
Campus professional
About Me
Miami University of Ohio
Class of 2024
Miami University, Farmer School of Business
Oxford, OH, US
Marketing and Fashion Corporate Business
Class of 05/2024
New York, NY, USA
Interests
Brands I Follow
Interview Questions
Sousa
Social Media Specialist for Wellness Drink
If you had to create one piece of content for Sousa this week, what would it be and why?
I would create a TikTok of what is in my festival season survival kit since Coachella and Stagecoach are in the month of April. In the video I would highlight the benefits of protein & hydration and how this would help get me through long, hot days in the desert.
Sousa
Social Media Specialist for Wellness Drink
How do you think about the difference between content that builds a brand vs. content that drives a purchase?
Content that builds a brand focuses on building long-term loyalty with your consumer. This may be a TikTok or Reel that shares the brand's mission or values. However, content that drives a purchase may have a clear cta such as product benefits or sale prices.
Sousa
Social Media Specialist for Wellness Drink
How would you increase engagement for a new Supplement brand on social media?
Reach out to micro influencers to promote the product to increase awareness and drive traffic to our page.
Focus on the education of the product vs selling to get viewers engaged and invested.
Create content based on what top performing creaters are working on in the wellness space.