I would make Saint James a recognizable and loved brand on campus by focusing on consistency and genuine connection rather than one time promotions. I would regularly bring Saint James to social settings like sorority events, club meetings, study sessions, and casual hangouts so students begin to associate the brand with moments they already enjoy. Through my social media, I would consistently show Saint James in everyday routines, from class days to weekends, while encouraging others to try and share their favorite flavors. By combining in person exposure with relatable content and word of mouth, Saint James would feel like a familiar and trusted staple on campus rather than just another new product.

I would encourage people to purchase Saint James by showing how easy it is to get, both online and in person, through real moments in my content. On social media, I would share quick videos of ordering Saint James on Amazon for convenience, as well as grabbing it from local stores before class, events, or hangouts. I would use clear call to actions like swipe to order or find it at your local store while tagging locations and linking directly to Amazon. By rotating between online ordering and local store runs, I can show my audience that Saint James fits seamlessly into everyday life and is always accessible, no matter how they prefer to shop.

I would introduce Saint James to my campus community by making it part of everyday college moments rather than a one time promotion. I would bring Saint James to sorority events, club meetings, study sessions, and social gatherings so people can try it in relaxed, social settings where conversations naturally happen. I love the idea of hosting casual tasting moments like bring Saint James to a get together, a pre game hangout, or a study break and encouraging people to share their favorite flavors. By showing Saint James as something you grab during real life moments on campus, it would feel authentic and easy to adopt. I am very involved on campus and active in my sorority, Delta Gamma, as well as involved in multiple student organizations and clubs. Being part of these communities gives me constant opportunities to introduce new brands to different groups of students through events, meetings, and social activities, making it easy to spread awareness in an organic and genuine way.