Interview Questions
Em John
Content Creator

What brands do you love to follow on insta and tiktok?
I love Kendra Scott, LoveShackFancy, Baublebar, Altar'd State, Dry Goods, Francesca's, Pink Lily, and so many more.
Em John
Content Creator

Can you share a successful content strategy you've implemented in the past?
As head banner chair of my sorority, I design a variety of Canva graphic mock-ups for the president of membership programming to decide between for specific events. At one point in time, I was creating mockups for a mother's weekend banner and decided to take a different approach to my designs. I knew that she would appreciate these designs because she had chosen similar ones in the past. I used my creative thinking to implement her ideas into mine to create functional mock-ups to appeal to her as well as the sorority as a whole.
Em John
Content Creator

How do you approach creating content to engage with different target audiences?
Empathy goes a long way in the marketing field, and an even longer way when determining the kinds of content that will attract a certain audience. By practicing empathy and putting myself into another person's shoes, I would be able to create content that is right for a specific person based on where they come from, the challenges they encounter each day, and the people that they interact with.