Boosting brand awareness and promoting customer engagement are the most important parts of marketing. Personally, one of my favorites was the “Just do It” campaign by Nike. Everyone was talking about this campaign for weeks, and it’s even still talked about today.

By only buying items I necessarily need, using reusable mesh totes that my grandmother made, thrifting, and recycling furniture, I shop sustainably and try to save the environment as much as I can.

I would describe H\FC as a safe and extensively innovative opportunity for college students to get by in America’s capitalistic system.