I don’t currently have a formal portfolio, but I’ve collaborated with a brand on my UGC TikTok account, where I share content created to align with brand goals and awareness.

TikTok: @glowwith.em

I scroll through both platforms daily, and I stay updated by analyzing trends based on the algorithm, my niche, and how they connect to trending sounds and video concepts

These factors attract me because, as a marketing major, they provide overall uniqueness in the quality of content that a brand or an influencer exposes to their audience on social media. This involves colors, fonts, hooks, etc., that align with the brand, and it creates a strong brand engagement towards its consumers, like me. I also think that it's interesting how social media brands and influencers like to incorporate their marketing campaigns with trends to attract their audience, such as trending audios and trendy TikTok video concepts. It allows social media marketing to make promotional videos look fun and filled with humor, while also getting their product/service out there. Influencers have a connection with their supporters, showing that they've gained trust with their audience. It allows influencers to provide authenticity and honesty in their content when promoting a product/service to their supporters, allowing brand engagement to have a strong effect.