She/Her
Emily
I’m a rising junior at UC San Diego majoring in Political Science on the pre-law track, passionate about using my strong communication, research, and organizational skills to drive positive impact!
Endorsements
Campus professional
About Me
University of California, San Diego
San Diego, CA, US
Political Science, Pre-Law
Class of 2027
San Diego, CA, USA
Skills
Interests
Interview Questions
GlowScanAI
GlowScanAI Content Creator
Can you provide examples of successful social media posts you have created for skincare or beauty brands?
I haven’t created social media posts specifically for skincare or beauty brands yet, but I do have experience in digital communications through my work at Arima Genomics. While the industry was different, the skills I developed in content planning, platform management, and audience engagement are highly relevant to skincare marketing.
At Arima, I managed our presence on Instagram, LinkedIn, and Facebook. My role involved drafting posts, scheduling content, and monitoring engagement. I often took complex scientific topics and translated them into accessible, engaging visuals and captions. This ability to simplify and communicate detailed information would apply directly to skincare content, especially when educating consumers about ingredients or product use.
I also worked closely with internal teams to align messaging and maintain a consistent brand voice. Using tools like Canva and Excel, I created visual assets and tracked performance metrics to help inform future strategy.
Although my professional experience isn’t in the beauty space, I’ve been personally invested in skincare for years and closely follow trends on platforms like TikTok, Instagram, and YouTube. I pay attention to what types of content resonate with different audiences, from ingredient spotlights to routine breakdowns. I’m excited to combine that personal interest with my digital experience to contribute meaningfully in a skincare-focused role.
GlowScanAI
GlowScanAI Content Creator
How do you stay updated on the latest skincare trends and topics?
I stay updated on the latest skincare trends through a combination of research, social media monitoring, and customer interaction. My experience managing social media platforms at Arima Genomics taught me how to track engagement metrics and stay on top of evolving trends—skills I now use to follow influencers, dermatologists, and industry leaders on platforms like Instagram, YouTube, and TikTok. I also regularly read product reviews, dermatology blogs, and wellness publications to understand ingredient innovations and consumer feedback.
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