I have strong experience with creating content for social media marketing, both through personal involvement and campus ambassadorships. As a Celsius, Bubble, Olive & June, and b.tan campus ambassador, I’ve been able to create engaging content that promotes brand awareness while tailoring posts to resonate with a college audience. This includes developing Instagram posts, TikToks, and stories with creative captions, visuals, and calls-to-action that drive engagement. I also focus on staying on top of current trends to ensure the content feels authentic and relatable. My ambassador roles have given me hands-on experience in not only creating content but also learning how to align messaging with brand identity and measure what resonates most with the audience.

Instagram: emily.rachpaul

TikTok: defnotemxx

I am very comfortable going around campus to conduct interviews. In my role as secretary of the Fashionista Club at the University at Buffalo, I have hosted multiple tabling events and engaged with students while promoting various brands. I enjoy interacting with people, asking thoughtful questions, and creating content that feels authentic and approachable. Being able to capture genuine reactions and experiences on camera is something I find both fun and rewarding.