I am a part of the Society of Hispanic Professional Engineers (SHPE) and ColorStack, both student orgs. connecting BIPOC to professional resources and creating communities for marginalized groups on campus. I've been very influential, serving as President, Dir. of Corporate Affairs, Dir. of Programming, and Dir. of Community Engagement. Being a student leader is a testament of my ability to foster community for these 150+ members (total) and be influential in these spaces as well.

As a leader in two student organizations on campus, I can intentionally connect with the Black, Latine, and Indigenous students whom I've already developed relationships with during the past two years. I believe that leveraging these connections and creating high quality content with these social groups would establish a sense of trust and reliability for the brand on campus!

I think that the best way to get friends to make an instantaneous decision like signing up to enter the sweepstakes would be to leverage your trust and connection with the person and genuinely tell them how the pros outweigh the cons of entering. Their return on investment is not just a possibility of winning, but also keeping your loyalty going.