As someone who genuinely loves and buys MUSH products, I plan to engage the community through content that feels real, relatable, and rooted in everyday life. My goal is to showcase the way MUSH seamlessly fits into busy, health-conscious lifestyles—whether it’s a quick breakfast on the go, a midday pick-me-up, or something to fuel a workout. At field activations, I’ll focus on capturing authentic interactions—from spontaneous taste reactions to genuine conversations with the sampling team and local community. I want people to see themselves in the content—real people trying MUSH, giving their honest thoughts, and having fun. I'll use UGC-style video and casual photography to keep the vibe approachable and shareable.

To ensure Saint James Tea becomes a recognizable and loved brand on the CU Boulder campus, I would also spread the word amongst my major and minor classes by bringing samples to group projects, presentations, and study sessions to encourage classmates to try it during the long days on campus. I would share my discount code and amazon link directly in class group chats and other discussion forums making it easy for students to purchase.

To encourage people to purchase Saint James Tea from both Amazon and local stores, I would use a mix of engaging social content, exclusive incentives, and community based promotion. I would love to make tiktoks promoting Saint James and creating a unique Amazon link in my bio to make it easy to order. I would also make content showing where students specifically can find Saint James on campus, tagging locations to support both the brand and local businesses. I think QR codes are also a great way to link directly to the Amazon page which I can easily put up around campus to allow students to purchase on the spot.