Even though I haven’t done live selling or TikTok Shop videos yet, I would start by really getting to know the product so I could talk about it confidently and naturally. I’d practice on camera to get comfortable speaking to an audience, and I’d use bullet points instead of a full script to keep the presentation conversational. Engaging with viewers, even in small ways at first, would help me develop a natural style, and I’d likely begin with short pre-recorded videos before attempting a live session to build confidence and stay authentic.

Staying authentic when creating videos means letting your true self shine through rather than trying to imitate trends or other creators. It starts with understanding why you make content—whether to educate, entertain, or inspire—and staying aligned with that purpose. Embrace your natural style and quirks, share personal stories and lessons, and don’t be afraid to show vulnerability or behind-the-scenes moments. Authenticity also comes from transparency, like being honest about sponsorships or opinions, and engaging with your audience in a genuine, conversational way. Instead of chasing views or following every trend, focus on creating content that reflects your values and makes you proud, because people resonate with creators who are consistent, relatable, and unapologetically themselves.

What makes my TikTok content unique is the way I combine creativity with community engagement. I focus on creating content that feels authentic and relatable to my audience, whether through trends, storytelling, or humor, while adding a distinctive twist that reflects the brand’s identity. I also prioritize interactivity—encouraging duets, challenges, or responses—so the audience isn’t just watching but actively participating. By blending shareable trends with original ideas and a clear brand voice, my content stands out in a crowded feed while building a loyal, engaged following.