I use a mix of apps to create and edit content directly from my phone. Canva is one of my main tools for designing graphics, editing videos, and creating visually cohesive posts. I also use CapCut for more detailed video editing, especially for TikTok-style content with transitions, captions, and trending effects. For quick edits and aesthetic content, I use VSCO and Lightroom Mobile to enhance photos and keep a consistent look. I also rely on TikTok and Instagram’s built-in editing tools since they’re great for staying aligned with current trends and optimizing content for each platform. Overall, I like using a combination of tools depending on the type of content, which helps me create polished, engaging posts efficiently.

I stay updated with social media trends by consistently being active on platforms like TikTok and Instagram, especially by scrolling my For You Page and Reels to see what’s gaining traction in real time. I pay attention to trending sounds, formats, and the types of content that are getting high engagement. I also follow creators and brands that are known for being early on trends, which helps me see how trends evolve and how they can be adapted for different audiences. On top of that, I look at performance insights from posts I’ve made or worked on to understand what resonates most. That way, I’m not just following trends—I’m using data to decide which ones are actually worth applying. Overall, it’s a mix of staying immersed in the platforms, observing patterns, and using analytics to guide content decisions.

https://www.instagram.com/emilyheimbergerr/?hl=en

https://www.tiktok.com/@emilyyyheimberger?lang=en