I prefer TikTok for product promotion because it’s the perfect platform for creating authentic, engaging, and highly shareable content that resonates with a wide, active audience—especially Gen Z and young adults. TikTok’s format encourages creativity through short, dynamic videos that can quickly showcase products in real-life, relatable scenarios, making it easier to connect with viewers on a personal level.The platform’s algorithm also helps content go viral faster, even for smaller creators, which means promotions can gain organic reach without heavy ad spend. Plus, TikTok trends and challenges offer great opportunities to incorporate products naturally into popular content styles, boosting engagement and brand awareness. Overall, TikTok combines creativity, authenticity, and reach, making it my top choice for effective product promotion.

To create content that truly stands out for Scent Match’s luxury-inspired, sustainable wax melts launching at Walmart, I’d focus on blending relatable everyday moments with a touch of elegance and fun—showing how these wax melts instantly upgrade dorms and apartments without breaking the bank. I’d start by filming a series of TikTok and Instagram videos capturing the excitement of discovering the product in-store, highlighting how easy it is to find them at Walmart with clear shelf shots and quick “aha” moments.For daily use content, I’d showcase simple, real-life routines where the wax melts add that “smells expensive but isn’t” vibe—like setting the mood during study sessions, relaxing after a long day, or freshening up small spaces where candles aren’t allowed. I’d mix in cozy, aesthetic shots of the warmer glowing softly and the melts melting away, paired with captions or voiceovers emphasizing sustainability and style.To keep the hype consistent, I’d post 2–3 times a week leading up to the launch, sharing countdown stories daily to build anticipation and engage followers. After launch, I’d create an authentic in-store reaction video showing my genuine excitement and encouraging viewers to check out Scent Match themselves. Overall, the content would be stylish yet approachable, combining luxury appeal with everyday relatability to make these wax melts feel like a must-have upgrade for any space.

Yes, I live near a Walmart.