True Beauty Ventures
Gen Z Beauty Focus Group
Have you heard of the brand The 7 Virtues? If so, what do you think about them?
I have heard of The 7 Virtues, and I am curious to learn more. In a crowded space, the sustainability mission of this brand helps set it apart from its competitors. While some brands may do a sustainability campaign, it is a part of The 7 Virtues' identity, making the message more powerful.
True Beauty Ventures
Gen Z Beauty Focus Group
What is your favorite fragrance brand right now and what do you like about them?
My favorite fragrance brand right now is Prada. The Prada Paradoxe campaign in particular has stuck with me. The message that a woman can have different roles and sides to her, while staying true to herself is really powerful. The sustainability efforts of the packaging also stand out to me.
True Beauty Ventures
Gen Z Beauty Focus Group
What are the three main things you look for when purchasing from a new beauty brand?
I look for product innovation, positive reviews and reputation, and brand values that align with mine.