After discussing our content goals and needs, I would begin by ensuring content focuses on maintaining brand voice and its message. I would focus on integrating the product into daily life and activities through promoting its hydrations and wellness qualities. I would ensure content is authentic by discussing ways I enjoy being active. The video will be fast paced to keep the audience engaged.

https://www.canva.com/design/DAGkGrRCn1E/I-xDfXn-JAoOVPhUuqhAqw/edit?utm_content=DAGkGrRCn1E&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

1. Show the Zulu water bottles in many different types of exercise for instance clips of baton twirling, hiking, going on a run at the park, or physical therapy exercises while highlighting its durability.

2. A day in the life showing the water bottle being used daily to ensure cool water at all times as well as highlighting activities

3. Tracking how much water I drink in a day using the water bottles and ask the audience about how much water they drink a day to encourage them to use the product.