I would engage an audience to try Barebells products by making the experience feel convenient, relatable, and fun rather than overly promotional. Since many students and young adults are always on the go, I would highlight Barebells as an easy grab and go snack that fits naturally into busy days, whether that is between classes, after a workout, or during long study sessions. Showing real moments of me reaching for a Barebells bar helps the product feel practical and approachable.

On campus, I would focus on interactive and experiential engagement by passing out bars on Bruin Walk, where many students are in a hurry to get to class and sometimes don’t have time for lunch. This makes it the perfect way to introduce them to the product as a quick, tasty, and protein packed snack that fits easily into their busy day. I would also encourage students to swatch or try a bite on the spot and share which flavor is their favorite.

Online, I would create taste test videos and reaction style content to spark curiosity and conversation around different flavors. Emphasizing how much protein is packed into such a yummy snack, while staying honest about my favorites, helps build trust and motivates people to try Barebells for themselves.

I think I would be a great fit as a Barebells Brand Ambassador because I am always on the go and genuinely rely on Barebells bars as part of my daily routine. As a busy UCLA student, I appreciate having a quick, convenient snack that actually tastes good while still providing a high amount of protein. I have been an avid fan of Barebells bars for a long time, and they easily fit into my lifestyle between classes, workouts, and content creation. I am also a gym rat, so protein intake is something I truly care about, and Barebells stands out because it delivers so much protein in a snack that feels like a treat rather than a chore. That authenticity makes it easy for me to talk about the brand in a natural and relatable way. Combined with my experience in social media and my ability to connect with other students, I am confident I could represent Barebells in a way that feels genuine, engaging, and aligned with both the brand and my community.

On campus, it is common to pass out products on Bruin Walk, a high traffic walkway where students are constantly heading to and from class. Setting up a small ColourPop station there would allow us to hand out samples while letting students swatch shades and see the product in person. This approach makes sampling convenient, interactive, and accessible, while still creating a memorable brand touchpoint in a space students already engage with daily.

What has been popular around LA is receiving a coffee paired with a beauty product, similar to what Makeup by Mario has done with Dialog Cafe, and I think that would be a really cute idea for off campus sampling. Partnering with a local café to offer a free or discounted coffee alongside a ColourPop mini would create a fun moment that feels like a treat rather than a promotion, while also fitting naturally into people’s routines. It is highly shareable and encourages social posts, which helps extend the reach beyond the initial interaction.