The most important strategy is to start off with a compelling subject line. It should be intention-grabbing, concise and relevant to the content of the email. However one should avoid clickbait tacktics since emails that start like this are often turned off as spam or dubious. To increase the likelihood of engagement of the audience it’s also important to utilize segmented and targeted content based on the audiences interests, behavior or demographics. This ensures that recipients receive content that is highly relevant to them. Another non-neglectable strategy is to engage eye-catching visuals and formatting such as images, videos and interactive elements to make the content visually appealing and easy to digest. Using photographs or short videos of your beauty products would definitely draw the readers eyes to the displayed product and will result in a higher chance of the audience visiting the website (preferrably through a link in the email) and taking a deeper look at the products. A visual representation of it is much more appealing and real than simply reading an all black-and-white email without having an imagination of the actual products. One last crucial step is to always provide some sort of value in the emails. Whether it's through informative content, exclusive offers, or personalized recommendations, delivering genuine value builds trust and encourages continued engagement.