To ensure Saint James Tea becomes a recognizable and loved brand on campus, I would focus on creating a strong presence through engaging events, strategic collaborations, and branded merchandise. First, I would organize tea tastings and pop-up events in high-traffic areas, allowing students to sample the flavors and learn about the brand's story, values, and unique qualities. To build excitement, I’d collaborate with campus organizations, such as sustainability or wellness clubs, hosting events like "Tea & Study Breaks" or "Eco-Friendly Tea Talks." Additionally, I would introduce stylish Saint James Tea-branded merchandise, like reusable bottles, tote bags, and stickers, as giveaways or prizes during these events. By combining memorable experiences, meaningful partnerships, and trendy merch, Saint James Tea would not only gain visibility but also become a staple in the daily lives of students.

To encourage people to purchase Saint James from both Amazon and local stores, you can emphasize the unique benefits of each option. Highlight the convenience of Amazon for quick and reliable delivery while showcasing the charm and personal experience of visiting local boutiques. Through your social media, create interactive posts, such as polls or hashtags like #SaintJamesEverywhere, to engage your audience and celebrate both shopping experiences. By partnering with local retailers for special events and offering exclusive Amazon deals, you can appeal to a wide range of preferences while supporting both e-commerce and community-based shopping.

I would introduce Saint James through my Greek Life organization, Sigma Delta Tau. With over 150 members, we span across campus and they would influence their communities aside from our sorority as well.