I would focus on strategic storytelling, trend-driven content, and community engagement to position your dates as both delicious and nutritious. Leveraging TikTok and Instagram, I'd create aesthetic, high-quality videos showcasing recipes, snack ideas, and "why you need this in your pantry" content to drive curiosity and demand, especially targeting health-conscious individuals. Interactive content like polls, "this or that" questions, and user-generated recipe ideas would build a loyal community. By combining storytelling with current trends and gen z-behaviour, we can position your brand as a must-have snack in the health and wellness space.

I love having creative freedom when developing content for a brand because it allows me to bring fresh, engaging ideas to life while staying authentic to my style. However, I also value collaboration and brand alignment, ensuring that my content reflects the brand's aesthetic, messaging, and goals. I thrive in spaces where I can experiment with trending formats, storytelling, and unique visuals while keeping within the brand's identity. A balance between creative flexibility and clear brand direction allows me to produce content that feels organic and impactful for both parties.

While I haven't specifically done airport style posts, I have experience creating fashion and lifestyle content that aligns with the effortless, chic aesthetic often seen in airport style. I'd love to bring this approach to DEPARTURE, showcasing polished yet cozy travel outfits in a way that feels relatable.