OffCourt customers are constantly on the move, from intramural basketball and pickleball matches where a quick refresh is key, to post-workout moments that demand high-performance body care. Tailgates offer another perfect scenario, blending sweat, sun, and social energy where OffCourt keeps you feeling fresh and confident. I’d capture content that highlights these transitions: sporty, social, and always smelling great.

I’m actively involved on campus through student organizations like the Financial Wellness program and OnCampus Nation, where I serve as a Microsoft Copilot Ambassador. I collaborate with peers across business clubs and campus leadership to plan events and drive engagement. These connections help me stay plugged into student life and amplify outreach across different communities.

At UT Austin, I’d host pop-up activations on Speedway and at tailgates near DKR, offering chilled Vita Coco samples with hydration challenges and giveaways. I’d create short-form content showing how students use Vita Coco to recharge, whether after a workout, during study breaks, or before game day. To expand reach, I’d collaborate with student organizations like Texas Iron Spikes and the Wealth Management Center for co-branded events and social engagement.