I did not have that much experience yet but I analyzed and look up a lot to different strategies in content creation, and love to learn about it! I have a very creative mind and a very pragmatic approach towards content creation!

By engaging an audience that have a same problematic and who is looking for good quality hair products. The DA is key: it is the identity of the products, the values of the brand, what makes it stand out from other hair care brands…. So for me aesthetic videos are very important, but that doesn’t mean that the information given by the content should be put aside. By showing the pros of the brands through aesthetic visual content, the audience will have a better idea of the identity of the brand while growing an interest for the products gradually along the videos!

Instagram and tik tok are the best for me, and Pinterest is also a good pick (which is most of the time underrated!)