What excites me about BUNKY is how the brand blends wellness, lifestyle, and fun in a way that feels real and approachable. I love creating content that connects with people authentically, and I think my experience in UGC and social media—especially making wellness and lifestyle content feel relatable and aspirational—fits perfectly with BUNKY’s brand voice. I enjoy telling stories through content that inspires and engages, which I think aligns with how BUNKY wants to connect with its audience.

I think the key is to focus on lifestyle and experience, not just the health benefits. Instead of saying ‘this is good for you,’ I’d show how it fits into real, enjoyable moments—like a smoothie that fuels a morning workout or a snack that makes your day easier. Making it visually appealing, relatable, and fun helps the product feel aspirational without sounding preachy, and UGC from real people showing how they use it makes it even more authentic.

Brands like Glossier, Gymshark, and HelloFresh excel on social media by using authentic, user-generated content that feels real and relatable. They showcase their products through real people, storytelling, and visually engaging posts. BUNKY can learn from them by encouraging UGC from customers, highlighting genuine experiences, and creating content that feels personal and lifestyle-focused, helping build trust and stronger connections with their audience.