Rare Beauty is one of the best beauty brands on social media. With Selena Gomez advertising a lot of what her brand has to offer, she immediately gets followers that love the product because it is hers. But her products are also hyped up because they are new and different from the normal. Some don't require a separate applicator, they go on so smoothly, and the colors and shades are perfect. Her company is so well off on social media because they do the regular advertisement, but Selena also has a huge following. They are able to reach the "make-up, beauty, cosmetics" crowd/following, but also Selena's following too.