"Cookies, cookies, cookies, and... probiotic-packed snacks with belly benefits?!" As a fitness guru and fellow hot girl with IBS, I will utilize my influential social media presence to extend invitations to health and wellness enthusiasts, while curating captivating content that authentically showcases the vibrant BelliWelli lifestyle, ultimately inspiring others to prioritize their well-being and embark on a delightful journey towards optimal health.

As a marketing major at UT Austin, I strive to create appealing and authentic content that stands out. I believe that my strong storytelling skills and creative eye will enable me to tell a compelling story about SxSW through content while also delving deeply into its diverse consumer base. Content Strategy: By utilizing Instagram and TikTok at Bellwether Culture's South x Southwest event, I will be able to engage SxSW attendees with high-quality content. Here's how it's done: 1. Instagram Stories: > create engaging social media stories, such as interactive quizzes or polls, to keep followers interested and engaged in the lead up to the festival. 2. Instagram Live: > "Backstage Access" is my idea of an exclusive live stream offering behind-the-scenes content, such as Q&As with artists, only available through SXSW social media channels. > I can also reduce FOMO for those who couldn't attend the festival by live streaming events, panels, and performances. 3. Instagram Reels & TikTok: the key is to create content that is visually engaging, fun, and relevant to the festival and its audience. These outlets are perfect for creating short and entertaining videos. I am already experienced with filters, music, and editing tools to create content that stands out. > Sneak peek into preparations for the festival, including setup, rehearsals, and more. > Time-lapse videos showing festival's setup and evolution, to give viewers a unique perspective on the festival. > Create short, fun, and engaging introductions highlighting new artists and performers that will be appearing at the festival. > By creating dance challenges based on popular songs performed at the festival, I can encourage followers to participate and share their own videos. > Last but not least, I can share clips of festival highlights to give followers a taste of what they can expect.