An example of a successful marketing strategy I implemented to engage with college students was a survey centered around students and their sleep schedules. Although the survey was sent out to a mass amount of students, engagement was not the same. As a result, I implemented in-person interviews for students at three separate times: 8am (a time most college students don't take class), 12pm (a time most college students take class), and 5pm (a later time in the day). With these in-person interviews, incentives were provided such as coffee/Red Bull in the mornings, Chick Fil A gift cards in the afternoon and night. With these interviews, engagement for the survey rose to 30%.

I would approach building relationships with college sororities to promote a brand by first talking to individuals who are in those sororities and asking them what kind of bonding events they have for new members and old members. I would advertise Exposed as an exciting game that would help with bonding recruits.

A successful organic social media campaign I've led is for the Mayor's Office of Youth and Families. The main focus was to get youth involved with civic engagement by connecting with them where they are at. By creating trending tiktoks, posting when students were out of school, and placing personalities that were best fit for the video and were trending in the age group, we were able to gain 500 followers in a 2 month span.