I’d love to see Saint James sold at local coffee shops, convenience stores near campus, fitness studios, and popular student hangout spots. Having it available in places students already visit daily would increase brand awareness

I’d partner with student organizations that have strong campus engagement, such as Greek life, intramural sports teams, fitness and wellness clubs, student government, and campus ministry groups. I’d also work with popular student influencers and ambassadors who are active on social media.

If I had unlimited Saint James product, merch, coolers, and a small budget, I would host a Saint James Study Break in a busy area on campus. Students could sample drinks, relax with friends, and win free merch. To drive attendance, I’d promote the event through Instagram, TikTok, GroupMe chats, and student organizations, while offering giveaways and raffle prizes. My goal would be to create a fun, shareable experience that gets students excited about the brand.