Brand content turns me off when it feels inauthentic or overly sales-driven. I’m not drawn to overly long videos, exaggerated claims, unrealistic imagery, rage baiting or content that talks at consumers instead of connecting with them. I also lose interest when brands ignore transparency or avoid showing real results, real people, and honest experiences.

if I had one week to introduce FORAH to young professionals, I’d focus heavily on positioning the brand as both effective and aspirational through natural social media content. I’d create short, engaging content that highlights the importance of mineral and natural skincare in a trendy, easy-to-understand way showing how it fits into busy, active lifestyles. This would include educational reels, real-life routines, before-and-after visuals, UGC that shows FORAH being used at work, outdoors and on weekends. The goal would be to make natural, mineral skincare feel modern, effortless and essential, rather than niche or complicated.

If I were to describe FORAH as a brand I’d describe it as a raw, natural sunscreen and skincare brand that’s deeply inspired by rugged nature. It feels powerful and no-nonsense, made to protect and care for your skin in real outdoor conditions, not just everyday wear, absence from chemicals. The brand draws its inspiration from mountains, rainforests and wild coastlines, which comes through in how grounded, effective and authentic the products feel.