I think the best platform for promoting wellness and beauty products is definitely TikTok. You can make content super engaging with a strong hook, on screen text, voiceovers, before and after clips, and quick tutorials. I personally find almost all of my beauty inspiration on TikTok, and it’s also really convenient because you can link products directly through TikTok Shop, which makes it easy for people to buy right away and really helps drive sales. There’s also higher engagement on TikTok and a better chance for a video to go viral.

To create content that feels real and engaging for Babe Original, I would focus on making everything relatable to my everyday life as a college student. My audience is mostly girls ages fifteen to twenty five, so showing how the lash serum fits into my routine makes the content feel trustworthy. When I share why I actually need this product in my routine, it inspires others to try it too, especially when they can see real results.

One of the biggest keys to engagement is grabbing attention right away with a good hook, whether it’s the first line of a voiceover or on screen text. I also like sharing any deals or promotions the brand is running because it builds excitement and gives viewers a reason to check out the product. When I first started creating content, I actually made a video for Babe Original, and I still use the serum and mascara today. Their products make my lashes look so long and gorgeous, so this is a brand I really trust. It would honestly be a dream to create content for you again because I already love and believe in the products. Here is the video I made in the beginning of my content journey:

https://www.tiktok.com/@elliemfisher/video/7444976314341149983?is_from_webapp=1&sender_device=pc&web_id=7397496049663231518

Some ways I would keep the content high quality include using clean backgrounds, good lighting, and neutral clothing so the product can stand out. I always make sure to show the labels up close and clearly. I would also include before and after clips, GRWM routines, college day vlogs, and lash check updates to make the product feel like part of a real lifestyle.

I’d block out a couple hours each week just to handle outreach so I stay on top of it. For restaurants, I’d send a friendly message about what GoodBite is and how it can bring in more student traffic, then stop by in person. For student leaders, I’d use my campus connections and socials to reach out and set up short intro chats.