Ellie
Creative Marketing & Ops major with experience in sales, marketing, and customer engagement. Former recruitment chair and photographer passionate about people & storytelling.
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About Me
University of Illinois at Urbana-Champaign
Class of 2026
Champaign, IL, USA
Skills
Interests
My Clubs and Associations
Chi Omega
Business Council
My Portfolio
Interview Questions
BUNKY (munchbunky.com)
Brand Marketing Intern
What excites you about BUNKY and why do you think you’re a fit for our brand voice?
I love the intersection of health and nutrition with fun snacks - I am a popcorn lover at heart as it is my favorite snack but also is high in fiber! I think that I am fit for this brand because I have had experience in CPG sales and am apart of the target audience I believe BUNKY should be addressing on social media.
BUNKY (munchbunky.com)
Brand Marketing Intern
How do you make healthy or “functional” products feel aspirational instead of preachy?
I think that this all comes from diversity in who is using and influencing the target audience to buy the product. I think to remain aspirational the content needs to include a diverse group of individuals eating the product - people that the viewer can see themselves in instead of an exclusive group of influencers that only pertains to a more "preachy" message.
BUNKY (munchbunky.com)
Brand Marketing Intern
What brands do you think do social media really well, and what can BUNKY learn from them?
Poppi and Rhode are two brands that immediately come to mind due to their intense visual identity and aesthetics. They both constantly are posting content that aligns well with Gen Z trends, such as the new Amaya Papaya flavor Poppi just released. These brands both create hype and FOMO around their brands that makes their viewers feel the need to purchase the products. I think BUNKY could learn more from their constant trend and consumer research that is clear in their instagram.