I currently attend the University of Illinois Urbana-Champaign. Some of the best places to distribute samples and promote IQ Pouches would be high-traffic areas like the Illini Union, Grainger Library, and the Main Quad where students are always walking between classes. I’d also use my involvement in Alpha Chi Omega to bring products to chapter meetings, philanthropy events, and social gatherings to reach a large, engaged group of students. Campus events like Quad Day, wellness events, and finals week study sessions would be perfect for sampling and building brand awareness. Overall, I’d focus on places where students are busy, social, and looking for convenient ways to stay energized and focused.

I’m most active on TikTok and Instagram, especially through Reels and Stories, where I regularly engage with my peers and share lifestyle content. TikTok is great for reaching a wider audience and hopping on trends, while Instagram helps me connect more personally with my campus community. I also use Snapchat to stay in touch with friends and share more casual, day-to-day moments. These platforms allow me to promote brands in a way that feels natural, relatable, and engaging.

 would promote IQ Brand on my campus by creating a mix of social media content and in-person engagement to really build hype. I’d post TikToks, Reels, and stories showing how IQ fits into my daily routine, whether that’s studying, going to the gym, or running between classes, so it feels relatable and authentic. On campus, I’d organize sampling events through my sorority and other clubs, and bring products to study sessions, chapter meetings, and campus events to get people trying it firsthand. I’d also collaborate with friends and other student creators to expand reach and create a buzz around the brand. Overall, I’d focus on making IQ feel like a go-to, everyday essential for students.