I’d lean into chaotic college humor—the kind of posts people share because they get it. Like memes about surviving finals with nothing but caffeine and bad decisions… and then cutting to Trevi saving the day. Or skits like: “POV: You realize dehydration is your biggest red flag.” I’d also use trending TikTok audios, playful edits, and funny “hydration confessionals.” The goal is to make people laugh and want to grab a bottle after. Hydration, but make it main character energy.

I’d go for a mix of visibility + community + fun. Visibility: Set up hydration pop-ups near the rec center, quad, or library during high-traffic hours, with free samples and mini games (like spin-the-bottle for prizes). Community: Partner with student orgs—especially athletic teams, sororities/fraternities, and wellness clubs—to make Trevi their official hydration sponsor. Fun: Make social content trendable: TikTok sound challenges, “guess the flavor” taste tests, or “hydrated vs. dehydrated” glow-ups. The goal is to make everyone see Trevi on campus and associate it with energy, confidence, and good vibes.

I’d make it feel relatable and effortless, not preachy. College students love content that feels like it’s made by them, not for them. I’d create short, aesthetic clips or TikToks showing “real life” moments—like sprinting between classes, post-gym, or late-night study sessions—with Trevi being the go-to refresh moment. Think: “hydration checkpoints” throughout the day. I’d also run fun challenges like “Stay Wet Wednesdays” or “Hydration Check” stories where students show how they’re keeping hydrated. It’s all about turning hydration into a lifestyle flex instead of a chore.