I’d get the word out by mixing social media with in-person buzz on campus. On Instagram and TikTok, I’d post quick, fun content showing how easy it is to get Sephora through Uber Eats, and use trending sounds to grab attention. Around campus, I’d share QR codes, do small giveaways, and make it feel like a “can’t miss” deal. Since it’s limited-time, I’d really play up the urgency with reminders and countdowns so people feel motivated to try it right away. The mix of online hype and face-to-face interaction would make the offer stand out and get people excited to use it.

I’m a high honors student at the J SCHOOL here at the University of South Carolina, and I’m a member of Carolina Girls Who Walk club!