I’d focus on making the brand feel cool and values-driven, not preachy. I’d use real creators to show the products in everyday routines, lean into before-and-after or “this actually works” content, and be super transparent about ingredients and cruelty-free claims. Pair that with interactive stuff like giveaways, polls, and reposting user content, plus a little urgency with limited drops or “early access,” and it creates buzz without feeling forced.

I’d engage the online community by teasing the launch with relatable content about staying fresh on busy, on-the-go days and asking people to share when they’d actually use the wipes (gym bag, car, travel, class). Around launch, I’d post real-time demos and quick reactions using the Fresh On the Go: Pacifica Coconut Milk Underarm Deodorant Wipes and encourage followers to comment, duet, or stitch with their own “freshen up” moments. Keeping it interactive and real—polls, questions, and reposting user content—helps it feel like a shared experience, not just an ad.

I appreciate honesty, otherwise there will be no improvement. Seeing as I have nothing to lose, I have no problem with being honest. While understanding that not everything works for everyone, I would honestly express how it works for me.