I sold Fazit glitter freckles at Lollapalooza and learned how much language impacts sales. Positioning is important because the way you frame a product can turn it from something people just notice into something they feel they need.

I get inspiration from trends, everyday moments, and storytelling ideas. My process is simple—find a clear hook, film in a natural way, and edit with pacing and sound to make it engaging and relatable.

One of my most successful videos was for UConn Men’s Basketball—it hit over 7 million views. It worked because it felt authentic, tapped into emotion, and showed a behind-the-scenes moment fans don’t usually see. I’ve learned that genuine, relatable content paired with trends is what drives the most engagement.