I would partner with my sorority to offer free events and activities where girls would be able to get their hands on products and use them in real time to experience the products

I would engage my audience by creating fun, trend driven content that shows ColourPop products in real, everyday use, such as get ready with me videos, quick tutorials, and honest first impressions. I’d leverage TikTok and Instagram trends, interactive polls, and giveaways to encourage participation and product trial. Most importantly, I’d focus on authenticity by sharing products I genuinely love and use, making the promotion feel natural and relatable.

I love ColourPop because it makes high quality, on trend makeup affordable and accessible, which encourages creativity and self expression. The brand stays relevant through constant innovation, inclusive shade ranges, and a strong presence on social media. It truly feels like ColourPop listens to and grows with its community.