For promoting wellness and beauty products, TikTok and Instagram are the strongest platforms. TikTok is great for short, authentic content, before-and-afters, and product demos that can quickly reach new audiences. Instagram works well for more polished visuals, Reels, and building long-term trust through stories and static posts. Together, they offer the best mix of discoverability, credibility, and community engagement for beauty and wellness brands.

To create authentic and engaging content for a beauty brand like Babe Lash, I focus on real results and natural storytelling. I actually use the product so I can share genuine experiences, show simple routines, and capture relatable moments like quick GRWMs or before-and-afters. I keep the visuals clean, use natural lighting, and highlight small details viewers care about—like texture and application tips. This keeps the content trustworthy, engaging, and native to the platform.

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Fitness is my main niche as a creator, and it’s a huge part of my daily life. I’m a former collegiate swimmer, so staying active and fueling my body well has always been important to me. Even now, as a stay-at-home mom and college student, I make it a priority to maintain my fitness routine and choose foods that support my lifestyle. I actually eat Legendary Foods protein snacks all the time — the protein donuts are my favorite — so creating content for a brand I genuinely use makes it feel natural and authentic.