My favorite Vita Coco product is the Original Coconut Water. I drink it throughout the day to stay hydrated, especially after workouts, long days of classes, or social events. It’s something I already reach for because it’s refreshing, light, and easy to keep on hand, whether I’m heading to practice, studying, or running around campus. It fits naturally into my routine as a clean, reliable hydration option.

I’d focus on bringing Vita Coco directly into high-energy, social, and wellness-focused spaces on campus while supporting it with authentic content on social. Types of content I’d create: TikTok and Instagram Reels featuring day-in-the-life content, post-workout hydration, game-day routines, and GRWM or reset-day clips Instagram Stories during sampling events, showing real reactions, quick polls, and behind-the-scenes moments Lifestyle photos and short videos captured during campus activations and events Where I’d activate on campus: Athletic environments (games, practices, training facilities) Greek life events and social gatherings Student organization meetings and campus events High-traffic campus areas where students are already active and open to sampling Because I’m involved in athletics, marketing organizations, and social campus life, I’m able to reach a wide mix of students. I’d make Vita Coco feel like a natural part of campus life—something students grab to stay hydrated while balancing workouts, classes, and social plans—rather than a forced promotion.

I haven’t done live selling or TikTok Shop videos yet, as I’ve mainly focused on brand ads and lifestyle content. That said, I’m very familiar with how TikTok Shop works and I’m excited and willing to learn. I’m confident I could quickly adapt my current content style—like fit checks and day-in-the-life videos—to include product tagging and shop features in a natural way.