I’d film it with my four roommates — all of us in Christmas PJs, baking the cookies together in our tiny college kitchen. No scripted vibe, just us messing around, taste-testing them on the couch during a movie night. It feels natural, relatable, and way less like an ad. My target audience is college students, and this kind of cozy, low-effort content hits perfectly with how much we already consume on TikTok.

yes

I’d make the TikTok feel like a real moment, not an ad. Something like: I’m out running around campus, starving between classes, and I stumble into DIG because the Thanksgiving menu sign caught my eye. I’d film it casually—walking in, showing the line, the food on the counter, my POV building a plate, quick reactions like “wait… why is this actually fire?” and a shot of me eating it in the car or at a table. The vibe is: I wasn’t planning this, I just found something worth sharing. Keep it honest, quick, and conversational so it feels like a genuine discovery that everyone should try, not something scripted.