What excites me about BUNKY is its potential to turn “better-for-you” into something bold, fun, and snackable. The brand feels fresh from the logo to the name, wellness without the eye-roll of yet another healthy protein snack and I love that mix of vibrant design and real ingredients. I’m drawn to brands that make people feel good while doing good for themselves and BUNKY does exactly that. I think I’m a great fit for the voice because I naturally write with that same energy upbeat, painfully human, and a little cheeky. I know how to blend clean and wellness messaging with humor and warmth that actually connects. Basically, I speak fluent BUNKY: smart, fun, and Impossible to stop

The key is to make health feel cool, not clinical, Using the cases of pilates and matcha which are a healthier alternatives but given the title cool and aesthetic, which doesn't take away its ability to be healthy but its still seen as cool and premium. The goal is to focus on storytelling that shows how the product fits into real life and fits perfectly into your goals from vibrant visuals to relatable moments instead of rules or restrictions. It’s about showing the benefit, not the lecture. When wellness looks fun, effortless, and a little bit aspirational like something you’d actually want to post, it inspires action without ever feeling preachy.

For brands i would recommend Poppi, Chamberlain Coffee, and Glossier and bloom, these brands turn everyday products into communities. Poppi makes wellness feel fun and shareable with influencers making it seem relatable and cool, Chamberlain Coffee sells whimsy and fun, not just coffee, and Glossier builds loyalty through relatability. BUNKY can blend those strengths playful wellness, lifestyle storytelling, and real community to create content that people don’t just scroll past, they save, share, and snack on.