A creative way I’d lead sampling on campus is by tabling during major college events and Panhellenic days, where I could introduce products through fun, interactive setups and sisterhood events within my sorority. This creates a relaxed, social environment where people are excited to try new products together. Off campus, I’d wear the makeup to coffee shops and other local spots in my college town while creating lifestyle content, showing how the products fit naturally into everyday routines and reaching a broader audience through social media.

I’d engage my audience by creating authentic, day-in-the-life content that shows how I use ColourPop in real situations, from getting ready for sorority events on campus to everyday classes. As an exercise science major, I’d also highlight how ColourPop holds up during long, active days without clogging my skin or causing breakouts. By combining relatable college life, wellness, and beauty content, I can make the products feel both fun and practical.

I love ColourPop for their vibrant, fun colors that make it easy to experiment with different looks. Their makeup feels lightweight and high-quality, and it never leaves me breaking out, which is super important to me. I also love how accessible and affordable their products are without sacrificing performance.